About PHC
A leading consultancy firm dedicated to helping businesses achieve sustainable growth through insight, investment, and impact.
Our Story
Pratt Holdings and Consultancy (PHC) was founded by Alex David Pratt and Jordan Bernad with a vision to provide businesses with strategic guidance that drives real results.
Alex brings over 6 years of entrepreneurial experience with a strong technology background, while Jordan contributes expertise in business and computer science.
Together, they've created a dynamic holdings company that operates with a hedge fund-like approach, specializing in generating and disseminating market research and business intelligence to drive strategic investment and impactful business development.
Our Core Values
These principles guide everything we do and define how we work with our clients to deliver exceptional results.
Insight
We provide deep, actionable insights based on thorough research and analysis.
Integrity
We operate with complete transparency and honesty in all our dealings.
Impact
We focus on creating meaningful, measurable impact for our clients.
Collaboration
We work closely with our clients, forming true partnerships.
Innovation
We embrace innovative thinking to solve complex business challenges.
Our Leadership Team
Meet the experienced professionals who lead PHC and drive our client success.
Alex David Pratt
Co-founder & CEO
With over 6 years of entrepreneurial experience and a strong technology background, Alex founded PHC with a vision to transform how businesses approach growth in Africa.
Jordan Bernad
Co-founder & CTO
Jordan brings expertise in business and computer science, helping clients leverage technology for strategic advantage and operational excellence.
Our Advisory Board
PHC is guided by a distinguished advisory board of industry leaders who provide strategic direction and expertise.
Mr. Serign Omar Lowe
Advisory Board Member
World-class project management expert with over 15+ years of industry experience overseeing the successful completion of a diverse portfolio of projects and programs.
Mr. Boubacar Coly
Advisory Board Member
International business consultant and ecosystem builder with extensive experience in developing business strategies across African markets.
Mr. Momodou Drammeh
Advisory Board Member
Director of The Gambia Angel Investment Network (GAIN) with deep expertise in connecting investors with promising opportunities.
Jaziel Cole
Advisory Board Member
Moderator at Startup Grind Banjul who plans and coordinates events for the growth of the entrepreneur ecosystem in The Gambia, with a special focus on tech startups. IT Support Specialist, Tech Enthusiast, and Aspiring Social Entrepreneur.
Our Approach
At PHC, we believe in a collaborative and customized approach to consultancy. We don't believe in one-size-fits-all solutions – instead, we work closely with each client to understand their unique challenges and opportunities.
Our methodology combines in-depth analysis, strategic thinking, and practical implementation support to ensure that our recommendations deliver tangible results.
We pride ourselves on building long-term relationships with our clients, serving as trusted advisors throughout their business journey.
Our Growth Strategy
PHC has a clear vision for expansion across Africa, beginning with The Gambia.
The Gambia
Establish operations, recruit key personnel, develop research products, onboard initial investors, secure office space, and organize networking events.
Sierra Leone
Conduct market research, establish a presence, adapt services, and build local relationships to expand our footprint.
Pan-African Expansion
Identify new markets, adopt flexible entry strategies, and develop a scalable operational model for broader African presence.